Mainframe Real Estate Announces New Tech, Market Share, and 2021 Ad Campaign

Company Overview

In 2012, Mainframe Real Estate opened the doors to its first office in Downtown Orlando. At the time, founder Sean Frank had a vision for blending technology with real estate while focusing on an overall quality experience for agents and customers. Since that time, the company has gained incredible momentum and has quickly become one of the preeminent brokerages in the Central Florida region.

Learn about our exclusive technology.

State of the Company

$ 1 Million
Sales Volume in 2020

*High service coverage in dark red. MLS coverage in light red.

100 %
#19 of 2,350 Offices in Central Florida
0
The average number of years licensed for Mainframe agents
0 %
Mainframe agents close their listings 84% faster than the average agent
0 %
Mainframe agents close 87% more sales volume than the average agent

*Data from Stellar MLS for Orlando Regional Market and from ABE in 2020.

NEW DIRECTOR OF GROWTH

Mainframe has brought on Jaynie Ellison as the Director of Growth. Jaynie will be a key asset within Mainframe by researching and analyzing Florida markets to execute a tenacious sales strategy for attracting successful agents to Mainframe – beginning her efforts in the Saint Pete and Tampa markets.

Technology Updates

Mainframe is constantly evolving and improving the exclusively owned Automated Back End software, affectionately called ABE. This comprehensive and robust transaction management software is deeply integrated with company systems and agent activities. The following updates and features will be launching in phases throughout 2021:

New E-Sign Platform

Our redesigned e-signing platform features new capabilities such as revision history, page management, improved document sharing, and better mobile compatibility.

Agent Branded Website

The Mainframe website will become every agents website, allowing them to nurture customers relationships better than ever.

Customer Accounts

Agents will be able to offer a cutting-edge customer account for all their customers. The platform will include:

  • Customer Documents
  • Customer Profile
  • Agent Bio + Contact
  • Properties Save + Search
  • Market Reports

Abe + Office training

Agents can now quickly familiarize themselves through short videos to better utilize ABE to the fullest – saving them time and effort.

2021 Ad Campaign

The fourth annual ad campaign for Mainframe embodies a classic fairytale style to evoke a sense of child-like hope in the midst of unprecedented times. “Once Upon a Home” showcases the company’s agents as the wisest in all the land in helping buyers find the home of their dreams.

Once Upon a Home

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